Fact: the Justin Biebers of this world will sell out stadiums for many years to come and no amount of bitching about it on Twitter or meme making will change this. However there is something you can do about the sad reality of great local artists playing to empty bars.
City Soirée uses crowdfunding to fill up events to a point where stage diving isn’t quite that sad. Their system is quite similar to the way group buying companies used to work: An event is created with a set number of pledges needed, once they’ve reached this goal the event is confirmed. If the pledges fall short of the goal the pledgees are refunded and the world misses out on what could have been the most amazing gig ever. Can you tell I really love this concept? Of all the initiatives born on The Internet, crowdfunding is up there with videos of cats.
Getting Capetonians to commit to anything is quite the feat, so I commend City Soirée for even trying to get the Mother City to put her money where her taste is – a few weeks in advance nogal!
The next big City Soirée show is A majestic evening with Reburn and friends on 13 April at Nitida Wine Estate. At the time of posting this blog they were 70/100 strong on pledges.
Stop bitching about the state of the music industry and start pledging. Check out other great events hosted by City Soirée here.